Archive for the 'Business deals' Category

Linda Evangelista does Talbots!

Published on August 24, 2010 in Business deals and celebrities. 0 Comments Tags: , .

InStyle.com What's Right Now : Linda Evangelista2019s Talbots Ads Revealed!

Well if Cindy Crawford can do a line of bedding for JCPenney’s, then I suppose Linda Evangelista can shoot a catalog for Talbots.

WHAT???

InStyle.com What's Right Now : Photo Gallery

Yes, it’s true. Linda Evangelista will be the new face of Talbots, as the stodgy fashion line undergoes a rebranding guided by chief creative officer Michael Smaldone. The supermodel and mom of 3-year-old Augustin shot the new ad campaign at Jack Studios in Chelsea with photographers Mert Alas and Marcus Piggott. Talbots CMO Lori Wagner had this to say “she possesses this timeless yet spontaneous glamour that’s irresistible in our minds”. Whereas CEO Trudy Sullivan told WWD “We feel she represents a successful woman that speaks to 40-plus-year-old women,” CEO Trudy Sullivan told WWD. “This is Talbots’ moment of profound change.”

That is an understatement right? Perhaps the Talbot customer is a bit timeless herself with the average age being 68! Well, it certainly is a great way to shake things up and it will be very interesting to see how the tried and true customers react (remember St. John and Angelina Jolie?) and if Talbots can catch hold of the younger generation.

Although I think the ads are beautiful I do think they went a bit overboard with the eye make-up, but that’s just my opinion!

InStyle.com What's Right Now : Photo Gallery

I did get a look at the first Fall catalog (September 2010) with no Evangelista in it. Perhaps this is the warm up to her big debut. But this catalog definitely goes for a much more modern feeling using some “real women” with an emphasis on denim as well as the little black dress and everything in between. I think they are doing a pretty good job in revamping their image and making things exciting and interesting. Lets see how their true customer reacts and if they can grab onto the younger market they so desperately need and want!

A classic in a classic!

InStyle.com What's Right Now : Photo Gallery
And just because, some vintage Linda!
57384946_o.jpg image by Fcarter89 - Photobucket

Talbots really needs a win this season although they are on a slightly upward curve with a second quarter loss of only $4.4 million, or 8 cents a share, compared with 2009’s loss of $23.6 million, or 44 cents a share. There were also incremental gains in net sales to 4.7 percent and comps increased 2.4 percent.

Have no fear Linda, we believe if anyone can save Talbots, you can!

linda-evangelista4.jpg image by shockthepilgrim - Photobucket

How do you like them apples?

Published on August 23, 2010 in Business deals, celebrities and designers. 0 Comments Tags: , .

Cindy Crawford Poses In Lingerie Surrounded By Apples For Russian Department Store TSUM (PHOTOS)
I think the first thing I wonder if how much Cindy got paid for this job and I’m pretty sure it must have been a ton!

Cindy Crawford models lingerie for Russian department store TSUM. Shot by Mert Alas and Marcus Piggot, here she is doing what she does best – with sultry eyes, blood red lips, wearing Dolce and Gabana, Stella McCartney and more. Helmet Newton would be so proud!
Cindy Crawford Poses In Lingerie Surrounded By Apples For Russian Department Store TSUM (PHOTOS)

I’m guessing the apples have nothing to do with a “back to school” theme (!), If they were going for the “temptations” theme, I think they’ve clearly succeeded, the shots are really stunning!
Cindy Crawford Poses In Lingerie Surrounded By Apples For Russian Department Store TSUM (PHOTOS)

TSUM is the largest department store in Eastern Europe and previously they have used Daria Werbowry, Naomi Campbell and Milla Jovovich in their campaigns and sell major designer labels including Rouland Moret, Carolina Herrera and Victoria Beckham(!).

I think I definitely prefer this campaign to her JCPenney’s bedding line but hey, a girls gotta do what a girls gotta do…………

Here’s $100k, now take a seat……..

Published on February 5, 2010 in Business deals, celebrities and designers. 1 Comment Tags: , , , .

Fergie Pictures - Max Azria - Front Row - Fall 08 MBFW - Zimbio

Thats what designers will pay Rihanna to sit in their front row! Poor Anna Wintour, it must drive her crazy! Take a look at this list from Fashionista of who gets paid what to sit in the prestigious front row and note there is one upgrade and several very amusing downgrades (aka UNINVITED…can you imagine? one minute you are on top of the world and the next you can’t even get in the door? I guess when it comes to someone like Paris Hilton there is no explanation needed!

A-List
Rihanna ($100,000 or more)
Beyonce ($80,000-$100,000)
Mary Kate and Ashley Olsen ($80,000 each)
Julianne Moore ($60,000)
Maggie Gyllanhal ($60,000)
Chloe Sevigny ($60,000 or more)
Jennifer Lopez (circa 2005: $80,000; circa 2010: $30,000)
Lindsay Lohan (circa 2006: $60,000; circa 2010; UNINVITED)
Colin Firth (pre-A Single Man: $5,000; post-A Single Man: $15,000)

B-List
Blake Lively ($50,000)
Leighton Meester ($40,000)
Hillary Duff ($40,000)
Other Gossip Girl cast members ($25,000 a piece)
Jared Leto ($25,000)
Cliven Owen ($10,000)
Kristen Bell (unpaid, but airfare, makeup and clothing are taken care of)

C-List
Kim Kardashian ($35,000-$50,000)
Amanda Bynes ($25,000-$30,000)
Eliza Dushku (unpaid, but airfare, makeup and clothing are taken care of)

D-List
Paris Hilton (free or UNINVITED)
Jersey Shore cast (UNINVITED)
America’s Next Top Model Winners (free)

How Smart is that? The Gap does Pop Up Stores in a Gym!

Published on January 25, 2010 in Business deals. 0 Comments Tags: , , , .

Facebook | Photos from Gap and Crunch open the Fitness Lab in NYC

Partnering with the fitness chain Crunch, the Gap has set up temporary “fitness lab” in NYC which combines their new GapBody Sport collection with demonstrations by Crunch personal trainers, discounts and the chance to win free stuff. And to sweeten the deal, every day one lucky winner is chosen to receive a free, year long all access Crunch member ship. Existing Crunch members can enter to win a $500 Gap gift card.

The pop up store seems to be gaining strength and clever tie-ins are a marketer’s dream – let’s see who’s next!
Funny though I just checked out both Gap and Crunch websites and there’s no mention of this promotion which I find a little odd – it only lasts until Feb. 7th – I say milk it!

Ivanka Trump gets a step up!

Published on January 18, 2010 in Business deals and trends. 0 Comments Tags: , , , .

Into the shoe business that is!

Ivanka Trump Pictures - Brian Reyes - Front Row - Fall 09 MBFW - Zimbio

Ivanka has just signed a deal to design a line of shoes for Marc Fisher. As you probably know, she already designs a line of jewelry which is available at her gorgeous flagship Madison Avenue store. There are also rumors she will head into clothing and accessories (read handbags…). And remember, she’s only 28 years old!

Citing Christian Louboutin as her favorite shoe designer we can expect some high heels as well as flats coming out of her new collection. I’ll keep you posted!

In the meantime, check out Ivanka’s Jewelry website – she has a GREAT BLOG with current behind-the-scene video of Rhianna’s W shoot showcasing lots of Ivanka Trump jewelry!

Double Whammy: Kate and Sarah strike deals!

Published on January 15, 2010 in Business deals, Models and celebrities. 0 Comments Tags: , , , , , , .

Like these two women don’t have enough going on already!

Kate Moss Longchamp Fall/Winter 2008/2009 Ad Campaign Photos

First, Kate Moss has a new contract with Longchamp – not as a model but as their designer! The supermodel will create a line of handbags which will arrive in stores February 11th and her” long-term contract” requires she do 2 collections a year. Wow!

Sarah Jessica Parker : People.com

Over at Halston, Sarah Jessica Parker is now entering into a deal to become the “active designer” for the Halston Heritage line (the companies just launched secondary line featuring updated Halston archival pieces at contemporary price points).

The rumor continues that she may even be signing on a the Creative Director. This is the 2nd dabble into fashion for SJP, her first being an inexpensive denim line for Steve and Barry called Bitten in 2007. The line lasted one year but Steve and Barry closed their doors in January 2009.

What I wonder is how Patricia Field is feeling these days as she is really the one who put SJP on the fashion map. What do you think?

Tom Ford to launch women’s line

Published on October 21, 2009 in Business deals and designers. 0 Comments Tags: , , .

Tom Ford to Launch Women's 'Very Soon' - Fashion and Design News and Trends - WWD.com

Seems that securing financing these days is hard for everyone, even Tom Ford! Ford and his longterm business partner Dominico De Sole are working with Credit Suisse to find about $50 million in funding. But even after that is secured Ford says he will have to assemble the team, find the factories and all the other goodies that are required when putting a line together.

Meanwhile, it seems Fords stores in Tokyo are doing really well (no surprise there) , read the whole store here!

Another disasterous Model TV show

Published on September 29, 2009 in Business deals, Models and celebrities. 0 Comments Tags: , , , .

'Beautiful Life' Star Sara Paxton Stranded In NYC With 6-Month Lease, New Furniture, Blown Mind

And I got suckered into watching the first episode! I can’t help it! Knowing that Ashton Kutcher was Exec Producer and that Elle McPherson was playing an agent I thought they might actually get it right. What actually got me was when I was channel surfing I saw they had Zac Posen and one of his “fashion shows” as the opening scene. Maybe they would really do a good job of covering the proffession. Ha! Boy was I wrong as it immediately got completely ridiculous!

Switch to Mischa Barton as ultra super model racing from the airport because she, and only she can pull off the red dress and save the show!!! wow, what power! in fact, super powers! Has something like this ever happened? Please, Linda or Naomi, give me a call, dying to know……..

So long and boring story short (cocaine, midwest boy gets major campaign etc etc) the show is cancelled leaving lots of very unhappy ingenue model/actors. Actor Sara Paxton will tell you all about it. Read the whole article here on Huffington Post. And if I had time….I would check and see what Ashton Kuther is tweeting about but maybe I’m too busy working on that new script of mine about what really goes on behind the scenes of a photo shoot!

Rachel Roy for Macy’s

Published on August 11, 2009 in Business deals and designers. 1 Comment

Rachel Rachel Roy for Macy2019s Collection | nitro:licious - fashion, trends, h&m, shopping, sneakers & lifestyle...who's got flava?

Although she’s not a celebrity per se so we can’t really add her to the post below, this falls into that grouping of Vera Wang for Kohl’s, Rodarte for Target etc. Rachel Roy just debuted a line for Macy’s! Apparently the line goes from $59 to $299, shoes from $79-$199 and jewelry up to $195 and handbags up to $109. She’s got it all covered!

They say the line is composed of pieces such as “swank crepe jumpsuits, studded skinny jeans, velvet mini-dresses, faux fur gilets, painterly print tunics, zippered sheaths, cozy snap front cardis, bejeweled tees, quilted shoulder bags, graffiti print pumps, sequin clutches, floral booties, chain-strewn boyfriend blazers, elegant puffers and purple patent wingtips,” (Vogue UK). What more does a “girl” need, right? Although if this is back to school, I definitely went to the wrong school!

Look our TopShop, H&M and Urban Outfitters…!

Kate Moss makes mint!

Published on July 27, 2009 in Business deals and Models. 0 Comments Tags: , , .

Kate Moss to Sign $80 Million Deal with Simon Cowell

I found this post on a great website called The Luxist – seems Miss Moss is about to make some big bucks! Or should I say some more big bucks! This Top Shop deal really is pushing her into a new league.

And whoever thought sex and drugs and rock n’ roll was a bad thing…

“Kate Moss is set to become the world’s richest model thanks to a lucrative new deal she’s about to ink with British mogul Sir Philip Green, shown with Kate above, and TV producer extraordinaire Simon Cowell. The 35-year-old supermodel is joining forces with the two men on a new $1.6 billion global multi-faceted entertainment company. Green owns the Topshop brand which Moss recently collaborated with for a new collection. Moss will direct the style and image of the as-yet-unnamed empire, as well as give fashion-related branding advice, under the terms of the deal which could net her up to $80 million based on profit-sharing arrangements, the London Daily Mail reports. The sum would double Moss’ fortune giving her a net worth of about $160 million, the paper notes. In essence the plan is to merchandise the hell out of Cowell’s hit TV shows both here and abroad. The prospect of Moss getting involved in the music side of the business has also been floated.”